Together they put out 23 albums in 1998, 10 of which went platinum and 11 gold, in some instances their only releases on the label.
No limit records full#
Dick, Craig B, and Odell they would ultimately depart the label in 1999 due to financial disputes) and Carlos Stephens, in addition to solo artists Mac, Mercedes, Soulja Slim, Full Blooded, Fiend, Magic, Skull Duggery, plus groups such as R&B quartet Sons of Funk, Short Circuit, Oakland-based pair Steady Mobb'n, Ghetto Commission, Prime Suspects, and Gambino Family. The label signed producers DJ Daryl, Randy Jefferson, K-Lou & Dez as well as Master P's main production team, Beats by the Pound ( KLC, Mo B. His debut album for No Limit, Da Game Is to Be Sold, Not to Be Told, was the most successful release in the label's history at the time, selling over half a million copies in its first week and certified double platinum in less than three months.Īs No Limit's popularity and mainstream coverage increased, so did its roster. The label also acquired their first marquee name in Snoop Dogg, on the heels of his acrimonious split from Death Row Records. He became the label's main artist, releasing Ice Cream Man in 1996 and Ghetto D a year later.īy 1997, No Limit had gained momentum with bestselling, if not critically acclaimed, releases from TRU (Tru 2 Da Game), Mia X's Unlady Like, which went gold despite producing no hit singles, and Mystikal's platinum-selling Unpredictable. No Limit then signed a distribution deal with Priority Records, while Master P maintained ownership of his master recordings and recording studio. He then added local talent to his roster such as Mystikal, Mia X, Kane & Abel, Fiend, and Mr. In 1995, Master P officially relocated No Limit to New Orleans, while keeping his brothers and several California rappers like TRU member Big Ed, King George and Calli G on board. Template:Citation needed 1995–1999: Successful years and deal with Priority Records Īfter signing Oakland rapper Dangerous Dame, who released the EP Escape from the Mental Ward through No Limit, he began working with New Orleans-based talent, starting with Kane & Abel (then known as Double Vision) and Mystikal. Percy "Master P" Miller began his career distributing his records through a small California Bay Area record label, "No Limit Record Shop", which started out in Richmond. 1.3 2000–2003: Continued success and decline.
Since the outset of his career, Snoop has shown a fondness for early-'80s synth funk, and for the first time, he lets that form the basis of an album. Turns out he had a trick up his sleeve, because Top Dogg is about as individualized an album as possible under the No Limit precepts. Clearly, Snoop had indeed been placed on the No Limit production line, and there was every indication that from now on, Snoop would churn out moderately enjoyable, Dirty South-lite records crammed with cameos and appropriated hooks. The Master began plugging Top Dogg, Snoop's second No Limit release, in the liners for his label debut, even mentioning a release date only months away. Witness P's work for Snoop Dogg, once considered the brightest rapper of the '90s but now merely a general in the No Limit army. As time keeps on slipping into the future, it becomes apparent that Master P's greatest gift is marketing, particularly when his advertising masquerades as liner notes.
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